Experience fun in its purest form
INNOVATIVE EVENT FORMAT
During our meeting on November 4th, one of the core business challenges raised was increasing brand awareness in up-and-coming ride communities as well as the bottom line of selling more gear. To do so requires a multitude of marketing approaches, many of which the Bell Joy Ride program already excels at; one approach in particular, the ambassador program, has been a proven success story – but what’s next?
We at Roam Events are experts at answering the “what’s next?” question and are confident we can deliver events with significant positive impact on your brand’s market position. We hustle to provide an environment that organically lends itself to positive interactions with your brand, your team, your products, and your existing ambassador network (who will benefit from a weekend of brand immersion, relationship building, and insights gained by attending a carefully curated event).
SOCIAL ENGAGEMENT + LEVERAGE + BRAND AWARENESS
Social engagements, opportunity to create and leverage content, and a high-impact high-touch marketing experience are all reasons why our events have been so successful. And we haven’t even started on how fun the event itself is.
One of the key elements to our events are the local retailers we ask to parter with us. Our events are an opportunity for brands to develop better relationships with their dealers, and for dealers to interact with established and new customers.
In the past dealers have: Sponsored local riders to attend, provided ride leaders, hosted meals/donated food & beverage, offered mechanical safety checks, been a resource for bike & gear rentals, etc.
OPPORTUNITY FOR MARKETING ACTIVATION
Product demo, contests, promos, giveaways... because our events are partner-driven, we can help design an event-specific marketing activation and follow-up with participant feedback and sales data.
You know about our background in the bike world. But, did you know about our life before bikes? Odyssey Teams, Backroads Active Travel, HQ NZ, Bold Earth Adventures...these are just a handful of the world-class companies we've worked for. Now we're taking that experience, expertise, and uncompromising service, and bringing it to the bike industry.